Cereal is what college aged students eat when they’re tired of just about everything else. It is the only meal that is entirely about “you time”. We discovered that when college kids need a break from the real world (and all the stress that comes with it), they bust out a bowl of cereal. If only there was a way to take the comfort food that is cereal with you everywhere you went… What if you could take it with you to graduation? A football game? A party? We recreated these high stress situations and threw some cereal into the mix. Because there’s always time for you time.