Peptoadz, the NFT.
During my time as an intern at BarbyNFT, I made a collection surrounding a popular NFT project and a popular meme. Cryptoadz is an NFT that has a floor price of 1.35 ETH and has 50k followers on Twitter. I’m sure you’re also familiar with the popular meme of Pepe. I made a nearly 7,000 piece collection that combined the two. It was called Peptoadz and it minted out in less than 30 minutes. It was free… but still.
The Launch.
After I had finished all of the art for the project, we had 2 days to get the project into the wallets of buyers. Everybody who is anybody in web3 is on twitter, so that was where all of the word spreading for my NFT happened. I collabed with the local meme lord at my office and created some pretty good tweets. We grew our audience entirely organically.
The Strategy.
We opened up a whitelist, which gives buyers priority access to purchase NFTs if they list their wallet address. A whitelist is usually only used for NFTs that cost something. Peptoadz was free, but we filled the 100 whitelist spots available in 15 minutes. That means we had at least 100 people that were secured to mint some Peptoadz.
We even did a giveaway of our NFT (even though the project was free!).
The Results.
It “sold” out. Sure, there were no actual purchases (because Peptoadz were free), but they were all out of our hands.
Trading even happened amongst holders and the free project generated $300 for the company because of royalties. And all my Peptoadz have slept soundly in their new wallet homes ever since.